A fish out of water

It's been a difficult few weeks for James' business empire. First, his attempts to build a profitable farm were marred by outrageous and hurtful (but accurate) accusations of cow-theft. Then, his efforts to launch a sophisticated fine dining restaurant were scuppered by philistine villagers and their narrow-minded insistence that food should "taste nice" and "not smell like this". Will he succeed in the fishing business?